XR技术赋能新质生产力，构筑数字经济发展新引擎—我的宇宙创始人岑志科于联合会十周年庆典发表演讲

XR技术赋能

新质生产力

2025年8月8日， 湾区第二届新质生产力产业生态大会暨深圳市虚拟现实产业联合会十周年盛典在深圳南山国人通信大厦隆重召开。本次大会以“聚力新生态·共启VR/AR新纪元”为主题，汇聚政府代表、业界翘楚与专家学者逾500人，共同回顾联合会十年辉煌历程，系统擘画未来发展新蓝图。

在本次盛典上，深圳市虚拟现实产业联合会常务副会长单位——我的宇宙（深圳）科技有限公司创始人岑志科发表精彩演讲，其公司将前沿XR技术与实体经济深度融合的创新实践，生动诠释了新质生产力的巨大潜能，为行业发展提供了宝贵范例。

科技赋能

为传统文旅产业注入新活力

岑志科在演讲中指出，我的宇宙以空间计算为核心技术，致力于破解传统文旅产业面临的互动体验弱、二次消费难等瓶颈。公司创新性地推出“XR穿越云南”等项目，在有限的物理空间内，为游客打造“一站式”遍览壮丽山河的沉浸式体验。尤为瞩目的是，公司率先攻克了户外大空间MR实时定位的技术难题，通过对Pico等主流设备的深度改造，成功打造出“MR观光车环游世界”方案，开创了国内户外动态沉浸式文旅体验的先河。这一系列举措，不仅极大地丰富了游客的文化体验，更有力地驱动了景区的消费升级。

面向政府与企业，我的宇宙积极运用XR技术，为城市数字化转型与形象传播提供一体化解决方案。公司通过打造城市的“数字化名片”与“沉浸式会客厅”，活化城市历史文化IP，提升城市品牌影响力。岑志科透露，公司承接的“穿越深圳”项目即将落地深圳机场核心枢纽位置，将成为全球旅客感知深圳科技魅力与创新活力的重要窗口。

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在线下消费领域，我的宇宙XR体验馆已覆盖全国16省30城，并计划年内迅速扩展至百城规模。体验馆精准聚焦Z世代消费群体，通过引入《悟空·重返西游》等优质IP内容，构建起全新的线下沉浸式互动娱乐空间，有效实现了虚拟娱乐与实体消费场景的融合共生。

从扎根国内三十余城到布局东南亚、放眼全球市场，我的宇宙的发展轨迹，正是深圳乃至中国虚拟现实产业蓬勃发展、迈向全球的缩影。

我的宇宙作为深圳市虚拟现实产业联合会常务副会长单位，其创新实践与前瞻布局为产业发展树立了标杆。站在新的历史起点上，联合会将携手包括我的宇宙在内的全体会员单位，紧抓新质生产力发展的时代机遇，聚焦核心技术突破，拓宽融合应用边界，共建开放协同的产业创新生态，为深圳建设成为全球数字经济标杆城市、为我国在新一轮科技革命和产业变革中占据主动贡献坚实力量。

XR Technology Empowers

 New Quality Productive Forces

August 8, 2025 – The 2nd Bay Area New Quality Productivity Industry Ecology Conference and the 10th Anniversary Grand Ceremony of the Shenzhen Virtual Reality Industry Federation was held today at the G'old Communication Building in Nanshan, Shenzhen. Under the theme "Converging on a New Ecosystem, Launching a New Era for VR/AR," the event brought together over 500 government officials, industry leaders, and academic experts to celebrate a decade of industrial achievements and collectively chart a course for the future.

During the landmark event, a keynote speech was delivered by Mr. Cen Zhike, a representative from MyVerse (Shenzhen) Technology Co., Ltd., which holds the title of Executive Vice President unit of the Federation. His presentation on the company's pioneering integration of cutting-edge XR technology with the real economy vividly demonstrated the immense potential of new quality productive forces, offering a powerful example for the industry's path forward.

Empowering the Cultural Tourism Sector 

With Technology

Mr. Cen explained that MyVerse leverages spatial computing as its core technology to address persistent challenges in the traditional cultural tourism sector, such as weak interactivity and limited secondary spending. The company has launched innovative projects like "XR Crossing Yunnan," which allows visitors to experience the province's most magnificent landscapes in a single, immersive stop. Notably, MyVerse has pioneered solutions to the technical bottleneck of real-time MR positioning in large outdoor spaces. By deeply modifying mainstream devices like Pico headsets, they successfully created the "MR Sightseeing Bus Tour the World," a first-of-its-kind dynamic, immersive cultural tourism experience in the country. These initiatives have not only enriched the visitor experience but have also powerfully driven consumption upgrades at scenic destinations.

For government and enterprise clients, MyVerse provides integrated solutions that use XR technology to drive urban digital transformation and enhance public image. By creating a city's "digital name card" and "immersive reception hall," the company revitalizes historical and cultural IP, boosting the city's brand influence. Mr. Cen revealed that the "Crossing Shenzhen" project is set to launch soon at a core location within Shenzhen Airport, which will become a key window for global travelers to experience the city's technological charm and innovative vitality.

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In the offline retail space, MyVerse's XR Experience Halls have already expanded to 30 cities across 16 provinces, with plans to reach 100 cities within the year. These venues target the Gen Z demographic, creating novel, immersive, and interactive entertainment spaces with popular IP content such as "Wukong: Return to the West."This strategy effectively merges virtual entertainment with real-world consumer scenarios.

From establishing a strong presence in over thirty Chinese cities to expanding into Southeast Asia and global markets, the trajectory of MyVerse mirrors the vigorous development and international ascent of Shenzhen's—and indeed, China's—virtual reality industry.

As the Executive Vice President unit of the Shenzhen Virtual Reality Industry Federation, MyVerse's innovative practices and forward-thinking strategy have set a benchmark for the industry. Standing at this new historical juncture, the Federation will join hands with all its member units, including MyVerse, to seize the timely opportunities presented by the development of new quality productive forces. Together, they will focus on core technological breakthroughs, expand the boundaries of integrated applications, and jointly build an open, collaborative ecosystem for industrial innovation. This collective effort will contribute robust strength to Shenzhen's development as a global benchmark city for the digital economy and to our nation's efforts to take the lead in the new wave of technological revolution and industrial transformation.

深圳市社会组织交流服务展示点项目是一项旨在展示深圳市社会组织在服务社会、推动经济发展、促进社会和谐等方面所做贡献的创新举措。
 

通过遴选党建引领突出、代表性强、公信力高、枢纽功能发挥明显和对深圳“双区”建设具有重大贡献的相关领域社会组织成为交流服务展示点，搭建全市社会组织交流展示与服务平台，多维度、多领域展示我市社会组织在不同领域对深圳经济社会发展和“双区”建设的突出贡献，涵盖了社会组织在党建引领、内部治理、诚信建设、人才建设、社区治理、科创信息、国际交流、乡村振兴、生态环保、文教卫体等多个领域的服务和成果。充分发挥展示点对同类别社会组织的示范引领作用，鼓励社会组织之间的交流与合作，推动社会组织高质量发展。